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Growth moves

scope · market = slo
Cycle · week of Jun 29, 2026
4 proposed
What to do, and why
Ranked growth moves for this cycle, with the reasoning behind each one
1
Raise budget on Joie and strollers
Joie ROAS 13.4 at 44% IS, 20 pts lost to budget
OperatorProposed
2
Build cots on paid and SEO, staged for Q4
37,200/mo demand, worst capture, organically open, peaks January
Operator + DevProposed
3
Fix carriers rank
demand up 72%, 82% of lost IS is rank not budget
OperatorProposed
4
Cut Britax and toys dead weight
ROAS 2.0 / 2.4, QS-0 cluster burning spend
OperatorProposed
Outcomes · the closed loop
What happened to committed moves — the memory that makes it an OS
Raise Joie campaign budget +50%
ROAS held at 12.9 as impression share climbed from 44% to 61% — no efficiency decay at the higher spend. The headroom read was right.
committed Jun 15 · reviewed Jun 29
+€310/week revenue
Pause Britax QS-0 keyword cluster
≈€71/week reclaimed with no measurable revenue loss. Remaining Britax spend still sits at 2.0 ROAS — full cut proposed this cycle.
committed Jun 8 · reviewed Jun 22
+€71/week reclaimed

Move tracking · each move's outcome over time populates as moves are committed and revisited. This closed loop is what makes it an OS, not a report.